This year’s record high average gift is 66 cents (14%) higher than the previous peak at $4.70 last year, and well over $1 (33%) more per tooth since 2020.
Delta Dental has analyzed the Tooth Fairy’s U.S. annual giving trends since 1998, and this year’s results show the value of a lost tooth has more than quadrupled since the polls inception. When the poll began, the value of a lost tooth was $1.30.
The average cash gift in the southern region, which includes Oklahoma, was $5.77; a $1.32 increase from last year.
“The Tooth Fairy is a welcome visitor in homes across Oklahoma and the nation,” said Delta Dental of Oklahoma President and CEO John Gladden. “This year’s national poll reflects double-digit growth in Tooth Fairy giving – added inspiration for our youth to prioritize their oral healthcare.”
The Original Tooth Fairy Poll® has typically mirrored the economy’s overall direction, tracking with the trends of Standard & Poor’s 500 Index (S&P 500) for 17 of the past 20 years.
About the Survey:
The Original Tooth Fairy Poll® was conducted between January 19 and January 28, 2022, among a nationally representative sample of 1,000+ parents of children ages 6-12. The margin of error is +/- 3%.
The January 2021 S&P 500 average was 3,750 and increased to an average of 4,410 for January 2022, consistent with the timing of the Original Tooth Fairy Poll®.
For more information about the Delta Dental-sponsored survey and oral health tips for infants to pre-teen, visit the Original Tooth Fairy Poll®.